Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Aug 9, 2012

The Quick & the Dread

A BlogHer '12 Experience

It was an early Friday morning and since I had not been partying the night before, I was there really early. This turned out to be a blessing, since one of the only people there earlier than me was Alexandra. It was calm and lovely and exactly how I prefer to talk with people - especially a person I admire just so damn much. Breakfast was relatively civilized and divine, while also meeting A Lady in FranceMarinka, Two Busy, Avitable, SuniverseBuried With Kids and many others.

Then, the chaos happened. In my brain.

Very quickly, thousands of women began filtering into the conference hall and my brain began to short circuit. I don't know if it was my ADD shifting into super-sonic bat crap crazy mode, but I was hearing every single conversational humm, squeal and laugh. I was on over-stimulation meltdown.

I found myself wandering around looking for people for a big chunk of the time. Because I was only there for the one day, I really wanted to meet everyone that I have grown to love so much, whether through this blog and/or The Twitter. Perhaps I tried too hard to achieve my goal, but I'm a gawd damn over-achiever, so because of that, I felt quite rushed and anxious for a big part of the day. Crap.

If I introduced myself by my alias, people would ask me, "Ahh, but what's your REAL name?" Then, if I introduced myself by my real name, people would ask, "Huh?" So that was an interesting social experiment. Lady Estrogen won out, for sure :)

And there was lunch. 

Saying that lunch was impressive would be an understatement, since The Next Martha totally went above and beyond with an amazing centerpiece. She over-achieved the FUCK outta me! Ever the gracious hostess, darling. Apart from that, I also got to briefly chat with Ooph, The Bitchin WifeAnn Imig and Toy With Me (among others). Seriously, it's mostly a blur. I'm impressed that I have managed to remember this many people so far! Oooh, yeah... and Martha Stewart was FABULOUS. She really does have her perfectly groomed fingers into absolutely everything! I bow to her greatness.


Ahhh, yes. My special packages. After totally FREAKING out in New Jersey while I was stranded at a train station in 102 degree weather with 50 Lady Godiva chocolates in my suitcase, they miraculously all made it to BlogHer. I was so excited to give these to the wonderful ladies that I had met - it was the LEAST I could do to show my admiration to each and every one of you! I swear to god that I didn't have them with me when I saw Adam Avitable, so suck it! But I did have them when I got to ambush meet The Bearded Iris.


The "Sessions" were OK and although the premise behind them was great, the whole "Wait, you didn't sign up on this sheet first?" chaos was a bit intense. And it wasn't just me - there were a whole lotta newbie chickens bobbing around the corridors mumbling, "What the fuck's going on?" which was hilarious to watch and admittedly be a part of. Then I ditched and hung out with Suniverse, checked out some panels and we brought on the bitch, together. Wurd.

Then there were drinks.

Another personal highlight was just hanging out with The Animated Woman and chatting with booze being imbibed. Apart from gaining a true "IRL" friend, I also got this... which is by far the best swag I received:


My arms have never looked better! Snort. What is that I'm holding? That is the Trojan Pulse, which they were handing out like candy. Speaking of candy, did I mention MY package also had that too, because I'm a fucking marketing whore-slash-genius. Suck on THAT, Trojan!

I tried to stay for Listen to Your Mother "Open Mic" for a little while. After FINALLY meeting two of my heroes, Mama Kat and Scary Mommy, I couldn't stay much longer. There was no gong OR giant cane dragging people off stage if they went way (way, way) over their allotted 5 minutes. What the shit?! I wanted a gong; it needed a gong... at times.

And Sparklecorn happened.

Drinks being $13 a shot made having 8 drink tickets fan-fucking-tastic. Hello, New York City prices! The music was spot on - they soooo knew their target audience. It was like a high school dance party, but we didn't have to hid the alcohol in a flask down our pants. I finally got dance (to Vanilla Ice) with Mommy NaniBooboo. Whut, whut! And got some hugs from Michonblog, Tough Cookie MomThe818, and Whatnowandwhy. And by 1 o'clock in the morning, I was spent!

To wrap this shit up -- 

All in all, it was a cool but busy time; I will indeed be going back next year. My main goal at BlogHer 2012 wasn't to get help with technical issues or re-fuel my blogging engines -- it was to meet people, but I ended up spending too much time trying to find them and not enough actually meeting them. I have posted the few photos I managed to get on my Facebook page. Check those out!

Because I was so fucking lost half the time, I still have 4 of my special packages left! It seems a shame to not give them away! If you were at BlogHer '12 and didn't manage to find me (or even if you weren't there and really want one), leave me a comment and we'll work something out.

5 Things for BlogHer 2013 in Chicago...

1. I will sit my fat ass at a centrally located numbered table and drink for 3 STRAIGHT HOURS. I so want to meet everyone, but I don't have it in me to play cat & mouse again next year -- it stressed me out beyond these words.

2. I will save up and go for the ENTIRE conference.

3. I WILL BE ON A PANEL. (Or at least, I will attempt to be more motivated to follow through with my application to be on a panel, now that I know what they're all about.)

4. Since it will not be my first one, I vow to be more relaxed, more happy-go-lucky... and probably much more intoxicated.

5. I will be designing a "Sausage Queen of Chicago" special edition Blogher'13 t-shirt, because HOLY SHIT, THAT'S SO DAMN HILARIOUSLY AWESOME.


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I'm going to shamelessly quote Avitable's blurb right now:
I know I left out a lot of people in this post, but that’s because of me, not you – don’t hesitate to chime in in the comments and give me hell for forgetting you!
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Apr 23, 2012

Got Brand?

UnMarketing
On Friday, I was off to see John Morgan and Scott Stratten speak about branding and marketing while whoring their books -- which was totally cool, because if John's book, Brand Against the Machine, is even half as good as Scott's UnMarketing, then they are worth all the whoring possible.

I will passively harass Scott over on The Twitter every now and then, so I was looking forward to meeting him in person. He was a lot more tattooed than I pictured... but then again, I was probably rounder, so it's all good.

I should also remind everyone that I have severe A.D.D. and I slept through most of University (Slide shows in the dark every morning for 3 hours? I mean, come on!), so I am happy to report that both speakers have a fantastic stage presence and their points were clear and concise. I openly admit that I also do not read a whole hell of a lot and I told Scott that his book was the first that I had read since Harry Potter - which is the truth. And now that I have John Morgan's book, it shall be next.

I'm not going to divulge into their messages and opinions on Farmville, Angry Birds, Pinterest or Happy Cracks (don't ask)... but I will say that if you are interested in marketing, social media and/or branding strategies, these guys know their shit and they share their experiences with humor and sincerity, and delivered their explanations and visuals without any douchebagery.  

And yes, Scott, you can testimonial the fuck outta that quote.

I will share three tidbits that I learned - and of course, as soon as I got home, I went to test two of them out. Although I do not do Pinterest WHATSOFUCKINGEVER, there's a little trick that you can do to see if anything from your own site has ever been pinned. If you type in the address http://pinterest.com/sources/*your-url-dot-com* you can learn this information, just like this...


YAY! 3 people loved me enough to pin me. Thank you, @Talk2Q@VBinCatalunya and @JenAnnHall for pinning me! I feel honored AND slightly violated at the same time... but I like it.

I'm still not going to do Pinterest.

Secondly, I logged on to TweetStats.com and (after quite a waiting queue) I got some alarming stats about how much I am on The Twitter. Apparently, a whole fucking lot! I effortlessly tweet over FOUR HUNDRED TIMES A DAY - I honestly estimated in my head about 60-100 before I got the results. I was more shocked at this then when I was told my actual daily calorie intake.

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REVISION: Turns out, I should have read the fucking chart before I freaked out - this is a TOTAL, showing my trending days on when I tweet the most. THANK FUCK. I really couldn't figure out how I tweeted 400 in a day. In actuality, my average is 56 tweets per day/ 1075 per month. Yeah! I'm not a complete loser, just a dumb blonde. *cough*
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My ONLY consolation is that 73.83% of my tweets are replies - which, according to Scott - is a good thing because I'm being social, not a soap-boxing prick. Mmmm, okay. I guess I can live with that.

And finally, I learned one last notable thing that I will share with everyone...

John Morgan: SIZE MATTERS
John Morgan: Size Matters

Well... maybe not learned per se, but rather reiterated.

Ahem.

Great job, gentlemen, truly. I didn't even yawn once, for realzies.

I have a special copy of "THE REVISED VERSION" of UnMarketing for one of my lucky commenters. It's special because it has a very spectacular message signed in person by Scott, just for the lucky winner!

So. Fucking. Awesome.

And Scott! Next time, I'm thinking more like The Thirsty Penguin, mmmk? Cheers.